I’m a Creative Director/Copywriter based in São Paulo/Brazil and father of Julia and Alice.
I believe that the blend of creativity, diversity and technology has the power to make brands be a part of people culture, change society and shape the future.
I have 18 years experience in advertising and I worked as a creative director at Dentsu Creative and mcgarrybowen for the last 7 years, pushing creative craft, storytelling and managing teams to give people the best conditions to flourish and work together on what they truly love and believe.
I have worked for clients such as Subway, Unilever, Nissin, Natura, PepsiCo, Heineken, Toyota, Discovery, Microsoft, Ajinomoto, Johnson & Johnson, Accor, Kraft Heinz and Intel, among others. I speak fluent english and spanish in intermediate level, having done global jobs in England, Spain, Argentina and Mexico.
My work has been selected in several advertising awards, in both national and international festivals, such as Cannes, Effie, One Show, CCSP, Meta Video Awards and FIAP, among others.